services
how I can help
With a deep knowledge of the travel and hospitality industry, I can help with many facets of your organic, digital marketing activities. I primarily focus on website strategy and webpage creation, email marketing, and multi-media content creation, including video + copywriting + editing.
seo + website strategy
Think of me as your partner for all things website + SEO, whether creating optimized landing pages or setting a strategy to navigate AI and changing search landscape.
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Perfect for businesses new to SEO who want a clear plan that works today and in the AI-driven search landscape. We recommend all new partners start here, so we can get on the same page about your current state of SEO and what needs to improve.
Includes:
In-depth SEO + GEO Audit (technical, on-page, and generative search readiness)
Keyword + competitor research, with focus on traditional SERPs and AI Overviews
Analytics setup & baseline reporting (GA4 + Google Search Console)
List of prioritized recommendations
One 60-min follow-up call with actionable next steps
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This one-time package covers strategy + implementation over a 6-8 week timeline. Ideal for those who want help not just with recs, but implementation. Includes everything in the SEO starter audit, plus:
Actioning of top priority recommendations, like:
Content strategy: 3-month editorial calendar tailored to both SEO and GEO (topics that rank and appear in AI responses)
Existing content optimization: Edit existing pages/posts for traditional SEO and AI-overview inclusion
Google Business Profile + local SEO optimization enhancements (if relevant)
Internal linking across website to strengthen crawlability
Site structure improvements
Work with developers to add technical recommendations.
Monthly performance check-in (for 2 months post-delivery)
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4 month minimum.
Best for businesses who have already completed the SEO starter audit and need help tackling more time consuming search initiatives.
Custom monthly scope can include:
Continuous content creation optimized for both search + AI responses
Technical SEO monitoring & fixes (site speed, crawl health, schema markup, etc.)
Local SEO management for brick-and-mortar businesses
eCommerce optimization for shops
GEO scaling strategies (structured data, topical authority, citations in AI training data sources)
Ongoing visibility tracking across both Google rankings and generative search engines
Monthly reports + strategy calls to stay ahead of evolving algorithms
À La Carte Services
SEO Power Hour - $299 (one time)
One-hour strategy session + follow-up PDF with tactical recommendations to boost both rankings and AI Overview visibility.
Local SEO Setup — $900 (one-time)
Full optimization of your Google Business Profile, local citations, and verification.
Hourly Services - $125/hour
Hourly support for audits, projects, or troubleshooting across SEO and GEO.
email marketing
Email is a key marketing tool for travel companies. Whether you’re starting from scratch, need help sending consistent campaigns, or just a little support during busy promo seasons, I’ll help you build an email marketing machine that connects and converts.
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For brands that need a professional, conversion-ready setup. Includes:
ESP setup (Klaviyo, HubSpot, or Mailchimp)
Branded email template designs
Core automations, such as:
Welcome sequence (2–3 emails)
Abandoned cart or inquiry follow-up
Newsletter opt-in flow
Anything specifically relevant to your business
List import, segmentation, and tagging
Deliverability setup (SPF, DKIM, DMARC guidance)
Analytics + conversion tracking setup
Handoff call with full documentation + roadmap
Timeline: Typically 3–4 weeks
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4 month minimum commitment.
For brands that want consistent, high-quality campaigns and expert oversight — without managing the backend.
Includes:
Two campaigns per month (copy, design, send)
Segmentation and list management (cleaning, tagging, exclusions)
Light automation maintenance (updating flows, testing triggers)
Deliverability + inbox performance monitoring
Monthly reporting + optimization insights
Priority troubleshooting + tech support
Additional sends, new automations, or advanced reporting available for an additional $125/hour.
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Need set up and monthly support? Get in touch for custom pricing and discounts for multiple packages and longer commitments.
content Creation
As an experienced writer, editor, and video producer, I can help travel brands with a variety of content creation needs—be it a suite of videos for your social media, high-converting blog posts for your tour company, or copy for your DMO’s latest brochure.
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Prices vary by project, but whatever your needs, rest assured you’ll be getting quickly delivered, high-quality writing and editing services from an experienced content marketer + journalist.
Inquire for a quote today.
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Need engaging video content for your social accounts? Get in touch for help filming, editing, and optimizing for engagement on social.
Each video includes:
1 custom, fully edited video highlighting your brand
Custom script + voiceover
1 revision request included
Rights to re-use original footage for organic social
Captions for Instagram + TikTok
Ad licensing available for +$250
Video production starts at $500 per video, with discounts for packages of 3+ videos.
let’s work
together
I’ve helped dozens of travel brands improve their marketing and digital content. Get in touch to start the conversation today, and learn more about how we can best collaborate.