about
Jessie Beck
I’m a content creator and strategist helping travel brands grow through multi-media storytelling. Whether it’s SEO, email marketing, website / blog copywriting, or video creation, I have over 12 years experience bringing travel experiences to life online — and capturing audiences and potential customers.
work + functional experience
Why you should trust me to lead your brand
As the Associate Director of Content + Product at Afar Media, an award-winning travel publication. I lead not only search strategy, but also content systems, product development, and multimedia. In 2022, I launched Afar’s video program from the ground up, integrating it into our editorial roadmap and working with the sales team to position it as a sellable brand asset. I also led a major CMS migration and work cross-functionally to roll out new on-site designs to improve UX.
Prior to Afar, I led SEO and content strategy at Asana, launched a creator education hub as a content strategist at Facebook, and served as freelance Managing Editor of SEO landing pages at Thumbtack. I was also a consultant at Salesforce’s MuleSoft, setting up systems, editing videos, and developing content that allowed the team pivot from in-person to digital events and webinars during the COVID-19 era.
for the love of
travel
I’ve worked across tech, B2B SaaS, and media—but travel is where I truly found my home. In 2014, I started writing and creating content about the places I loved most. By 2020, that passion turned full-time when I joined Afar Media, where I’ve since helped shape how millions of travelers discover and plan their next trip. I now blend years of digital strategy experience (including stints with Facebook and Salesforce) with a deep understanding of travel trends and consumer behavior to help brands and DMOs connect with travelers in smarter, more authentic ways.
past projects + Clients
Visit Santa Monica
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Effortless Rental Group
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Hospitality FM
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Afar Media
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Air France
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Visit Santa Monica • Effortless Rental Group • Hospitality FM • Afar Media • Air France •
01. Food + Bev
Given my expertise in California travel, I’ve collaborated with many brands in the food + wine industry. For example: a social video series with Napa tour operator, Laces + Limos.
02. DMOs
I have worked with dozens of DMOs throughout the world, though primarily in California and the west coast — both as a journalist and as a freelancer. For example: copywriting Visit Santa Monica’s visitor guide.
03. Hospitality
For hotels, vacation rental companies, and other brick + mortar hospitality businesses, you need a business-minded approach. I’ve helped many update websites, execute on SEO strategies, and produce email campaigns. Example: Effortless Rental Group’s email marketing.
let’s work
together
Interested in working with me? Get in touch to start the conversation today, and learn more about how we can best collaborate.