Hi there! I'm Jessie, a content strategist, and SEO with 7+ years of experience. Through an analytical yet creative approach, I create engaging content that builds brand awareness and drives conversions.
I specialize in content creation (strategy, editing, and writing), distribution (organic and paid), SEO, and native advertising. I also dabble in design and I'm not afraid to get my hands dirty with a little bit of code.
Since 2016, I’ve led the SEO and top of funnel content strategy for Asana as their search content strategist where I lead our SEO program, landing page creation, and content distribution. From 2014 - 2016, I worked as the content marketing director at Go Overseas, a listings and reviews site for educational travel programs abroad, where I developed and launched an SEO-driven content strategy for our entire web experience.
Additionally, I have written a regular column as a freelance writer for Tortuga Backpacks since 2014 — contributing their most read article of all time, What to Pack in Thailand. My writing and photography has also been published in Carryology (apparel and travel), FluentU (education), AFK Travel (travel), and 7x7 (local news, travel section).
I've primarily worked within the tech and travel industries but also have experience with fashion, outdoors, and education.
I hold a B.A. in anthropology from George Mason University, which set me up with a foundation in qualitative and quantitative research. In college, I spent one year studying abroad in Malta, and one month in Dakar, Senegal, and completed my degree in 3 years.
I'm an avid cyclist, traveler, and lover of unusual food combinations.
Prior to entering the digital marketing world, I taught English as a second language (ESL) for 4 years in Costa Rica, Washington D.C., and Madagascar. I still have a passion for languages and teaching.