Increased content production and visibility in organic search results by editing, optimizing, and sourcing content for Thumbtack’s “cost pages”.
Launched 30+ landing pages targeted high volume organic search queries, increasing Asana’s non-brand share of search from 0 to 20% in 2 years.
Ran a design and content A/B test that resulted in a 2x increase in organic search traffic to the main landing page, and 1.5x increase in traffic to the entire subfolder.
Established and scaled a content strategy and production process that enabled our team to grow our content marketing efforts, and 3x our overall website traffic.
